Building an Online Community - white paper

Have you been thinking about starting an online community for your business? Wondering what the benefits are?

Online Communities, a white paper by Lithium Technologies, outlines best practices and deployment tips for increasing brand loyalty, sales and customer satisfaction while decreasing customer care costs. Lithium shares its answers to four important questions:

1. What is an online community?
   
2. What does it take to create a successful community?
   
3. What are companies doing with online communities today?
   
4. What is the business case for online communities?
   

Does your website have a FAQ page? A community forum? Do you answer questions in a blog? There are many ways to field real and potential customer questions before they arise. Being proactive costs less than fixing a problem after the fact, and builds customer loyalty and satisfaction. Studies also show that online community users buy more, and buy more often than non-community users.

Reach out to your customers. They'll love you for it!